Using Twitter In Your Small Business Marketing

using twitter for your small business

Twitter is social networking and micro blogging platform for people to share updates (tweets) with people that are following them. They have 140 characters to say what they want when they want in real time.

The Twitter Business Model

Whether you run a small business or run the marketing department for a small business you can not avoid or run away from the fact that you need to include twitter as a possible marketing channel. Most people think that twitter is just for kids or people telling the world that they’ve just made a cup of tea. How wrong could they be.

Twitter For Business Marketing

Depending on the type of business you’re in, you’ll probably find the a large bulk of your  potential and existing clients use twitter daily. They don’t just update their followers on what they are doing either. They use it as means of communication and a tool to seek out decent goods and services from friend’s recommendations. Do you see how powerful that is.?

Engage Your Client Base

Why not join in the conversation but following a potential client by pressing follow on the dashboard. This will then allow you to engage them by not only talking business or trying to pitch them, but also socially. I’m not talking about becoming best buddies, no, simply join in the conversation they’re having and become part of this networking phenomena!

Got A New Product Or Service

Let the whole community know that you have a new product or service by simply writing a tweet and press the send button.

This will automatically update those that are following you instantly. There was  no telephone call, fax or even email. It was just a simple 140 character update that can be read instantly and more importantly, no spam filter to fight with!

There’s plenty of other social networking tools out there. You just need to find the ones that your customers use the most. How do you find out? Try asking

For more social media news and resources, you can follow Xenstudio’s social media channel on Twitter.