article marketing for your small business
Just a quick post today about article marketing. I’ve been using article marketing for as long as I can remember and it’s so effective I’ve decided to write a quick blog post about it.
What Is It?
Article marketing is basically writing an informative non spammy article based on a subject not a million miles away from what you do in your business. Once you’ve written your article, you then post it to an article directory like:
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Being your own boss is great. Not only do you have to wear multiple hats for multiple roles, you also get to deal with some really nasty customers as a bonus. Don’t worry, we all get them and there’s absolutely nothing you can do about it. In most cases you’ve done your job and delivered the goods OK but someone just needs to be having a bad day and you’re the person that they take it out on.
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For some that may not be aware of Pay Per Click (PPC) advertising, I found a great summary at Wikipedia:
“Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.”
Are You Using PPC?
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email marketing for your small business
What Is Email Marketing?
One of the best descriptions I’ve seen on line is from wikipedia:
“E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.”
Sometimes Called An Auto-responder:
You basically sign up with an auto-responder service which is the vehicle that delivers your emails to the client.
Why Use Email Marketing?
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branding for your small business
You’ve got your small business working nicely. You’ve got a nice customer base, sales are starting to roll in and times are great. Why do you need to brand your business.
This is probably one of the most overlooked marketing strategy by small business owners. Just because you’re small doesn’t mean you don’t need some sort of brand awareness. Have you ever been stuck in traffic and notice a van maybe 20-30 car lengths in front with distinctive colours. You immediately recognise this as one of your competitors by the logo design and colours. This is brand awareness clear in front of your eyes.
If you’re business hasn’t got a proper logo (and by that I mean professionally made), a uniform for both you and your staff and all of your vehicles sign written. You’re missing a trick big time. Your potential clients are seeing these strong images and brand marketing on a day to day basis and won’t even register until they need said product or service. This is when they’ll choose your competitor over you. Because they recognise the branding and straight away an invisible trust factor is already built in.
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Setting Up Your Own Business – Initial Start Up Tips – Part 2
Market Intelligence
Most people would advise you to go and get your funding, finalise your business plan and then start your business. In my experience this is definitely the wrong thing to do.
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Starting up Your Own Business
Are you in the process of setting up your own business? You’ve probably got loads of ideas swimming around in your head but unsure which way to jump. There is no better time to start your own business with most major economies now coming out of recession and hiring again.
Many of you have your reasons, maybe you’re fed up of being dictated to? or you’re fed up with the long commutes to work and having to fight your way through traffic each morning? Whatever the reason, your journey has already started and you’re in for one of the most existing times in your life.
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Marketing Your Small Business With T-Shirts
Another overlooked marketing strategy is using promotional T-shirts as part of your marketing mix. Don’t get me wrong. This won’t work for all businesses. For example, if you’re a dentist, I doubt that you’re going to get any mileage out of using this form of marketing.
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10 Ways To Ensure Your Flyer Avoids The Dreaded Bin
Hands up who uses flyers to market their business. I know I do. However, you can bet your bottom dollar that the vast majority of them simply get tossed by the wayside or even in the bin.
In essence, flyers are an excellent marketing tool with an incredible ROI if the overall design and offer and good.
Some Hints & Tips
Here’s a few hints and tips to stop your beloved flyers going in the bin:
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